Toyota’s winning patent strategy paying off
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May 25, 2009, 9:17 am
Filed under: News | Tags: hybrid vehicle, intellectual property, patent, prius, Toyota
Filed under: News | Tags: hybrid vehicle, intellectual property, patent, prius, Toyota
Toyota, as reported, is transferring its hybrid vehicle technology to Ford. This may be part of a decisive strategy to make the Toyota technology a global standard.
Toyota has an overwhelming dominance of the patent landscape for hybrid vehicles giving it an extremely strong commercial position. No doubt it will be using its portfolio to extract maximum concessions from Ford.
If Toyota’s move to make it’s technology a global standard is realised then Toyota will make a windfall profit from licencing its patents to all the car manufactures who are in increasing numbers releasing their own models of hybrid vehicles.
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